SOHO is a simple but complex manifestation of a 24 year old obsession and pure love of skateboarding! The shop has been born for all the right reasons because of all the wrong people... a lot of things have changed in the last 24 years but the one thing that has stayed consistent is the passion and dream of one day doing our part in passing on the same obsession that has influenced and directed us and so many others...We've discovered the main life line that a REAL skate shop needs is not to be fed by greed or corporate junkies but fed by skateboarders who truly love and respect skateboarding for what it is! The most important part of being a skateboarder is we believe in what we believe in, whether it's popular or not...